Ok, don't worry this won't be a detailed description of my recent visit to my dentist to get my teeth cleaned. No horrific recounting of the scraping of the molars!
During a recent visit to my dentist and while I was trying my best to relax while the hygeniest was doing her job to make up for my lack of superior flossing, thanks to her, I relized I had been missing a very salient point about customer service.
This realization came from my first hand experience for those thirty minutes. Now, she was obviously very experienced in her profession, I was confident in her ability to do the job. She also let me know what she was doing all the time. Keeping me informed of the process and pointing out any trouble spots and making recomendations. I was absorbing a lot of detail! To much detail!
Her intent was noble and she was doing a good job. But frankly, in that somewhat stessful situation, I don't want all the detail about the process. Like most of us, I want the job done and then I want out of that dental chair ASAP!
She was good but she was to involved in informing her clients. She was, in her mind being professional and helpful.
Then it hit me! Do I make the same mistake in my real estate business? Do we all over inform our clients with the minor details to the point of ad nauseam?
In an effort to do the best for our clients, to keep them "in the loop", are we over explaining the process? Very likely, yes! They want you to get the job done and they want out of that chair as fast as possible.
Don't over burden your clients with details of the process. They need to know all the important factors involved in buying and selling a home, but they don't need to feel as if the are getting their molars scraped. Keep it simple, get the job done, protect your clients and make it fun.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment